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SAQA Seminar - Unit 2 Marketing Your Art
Welcome to the second unit of SAQA Seminar – Your Professional Toolkit! We love to make our art, but a professional practice doesn’t stop there. As in any other business, we have to market our product (in addition to showing it). Learn how some artists have done this in Unit 2.
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Learn more about artist Maggie Vanderweit and how she uses marketing tools to promote her successful art business. Maggie worked for 40 years as a lecturer and teacher, and for 20 years selling at shows. |
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Video Conversation with Cheryl Sleboda Cheryl Sleboda teaches us about "Building a Brand" in this video conversation. Cheryl is an award-winning art quilter, lecturer, traveling teacher, and runs two businesses: a merchandise and media company Muppin Inc., and Sew Much Cosplay which targets the sewing audience of cosplay enthusiasts. Her extensive marketing experience in the comic book industry informs her work with quilters. Save this summary of the conversation for future reference. |
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Related Articles from the SAQA Journal We've compiled a ton of great articles from Back Issues of the SAQA Journal - all about Marketing Your Art! |
Resources and other inspiring links
Marketing Your Art
"Tips for Marketing a Creative Business" by Alisa Burke is a great place to get started.
Art Inc. by Lisa Congdon is "the essential guide for building your career as an artist."
"I’d Rather be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion" by Alyson Stanfield is full of practical advice to build your art career. Register for our webinar with Alyson Stanfield here.
Marketing Tools
“Business Cards for Artists” Art Business Info for Artists - What information does a business card need?
“Art - Write: The Writing Guide for Visual Artists" by Vicki Krohn Amorose is a book of practical advice on how to write for art promotion and sales.
The Artist Statement: Your Work in Words
“Writing an Artist Statement" with Vicki Krohn Amorose is a webinar about the difference between a bio and an artist statement, words to use and approaches to take.
Photography: Your Work in Images
“Shoot That Quilt!” Digital photography for textile artists by Holly Knott.
“The Basics of Copy Photography” Kestrel Michaud wrote this comprehensive article on photographing your work.
Pricing Your Art
“Strategies for Pricing your Artwork" by Elizabeth Van Schaick is an effective comparison of the benefits of hourly vs size pricing.
“Pricing Your Artwork” by Judith Trager is a good article about the process of pricing and selling - especially over time.
“What Are You Really Earning?” by Anne Copeland is about the relationship between time, pricing and earnings - a very helpful perspective.